Since 1968, the longest drink in town with its iconic blue and red giraffe image has appeared on the side of the cups used by dairies, ice cream parlours, cafes and takeaways for milkshakes and thickshakes. Nearly every kiwi will have had a shake in one of these cups and the sight of one will bring back memories of walking home from the local pool on a hot summer’s day, friday fish and chips wrapped in paper or holidaying at the beach with family. Each memory triggered by the thought of slurping down a cold shake.